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Cartwright & Butler features activation at Edinburgh Airport
Cartwright & Butler has partnered with Avolta to launch its first-ever airport activation in Scotland, debuting in the World Duty Free store at Edinburgh Airport as the brand accelerates momentum in the travel retail channel.
The High-Profile Promotion (HPP), running from 13 March to 8 April, marks a key milestone for the British brand following its rollout across Scottish airports in October 2025, and signals its ambition to deepen its footprint across UK travel hubs.
Timed to capture peak Easter passenger traffic, the activation has been designed to maximise visibility while showcasing Cartwright & Butler’s heritage biscuit range alongside new product developments tailored for travel retail.
Central to the display is the brand’s refreshed Shortbread Collection, which introduces a refined visual identity featuring soft pastel tones and an embossed thistle motif, offering a contemporary update while maintaining a strong link to tradition. Travellers can explore three of the best-selling flavours, with Lemon and Pistachio highlighted as key variants aligned with current consumer trends.
The HPP also introduces the Travel Retail Exclusive Duo Packs, a new format for 2026 created specifically for passengers. The packs contain two 150g tins of Milk Chocolate and Salted Caramel biscuits, designed as a convenient, premium…
Cartwright & Butler condiments aren’t just for Christmas
Often associated with festive cheese boards and Christmas hampers, Cartwright & Butler’s award-winning condiments and sauces will take centre stage this month, as the perfect kitchen staples for adding flavour to meals made with love.
Presented in beautifully embossed glass jars with ceramic clip-top lids, these delightful table pleasers will steal the show and raise spirits through the winter months.
From sweet, tangy Cranberry packed with whole, bursting berries that perfectly completes a tender juicy chicken, to the smoothest, creamiest Horseradish no roast should be without, there’s something for every Sunday dining occasion.
Prefer lamb with all the trimmings? Give it the love it deserves with a fragrant Mint Sauce, made with mild barley vinegar, for a smoother sauce where the flavour of the mint shines through. For those looking to spice things up, stir Cartwright & Butler’s Caramelised Onion Chutney into gravy for a luxurious upgrade to your roast beef.
And if you like condiments and sauces with a little more bite, opt for a mild and flavoursome Wholegrain Mustard, delicious mixed into mayo for the ultimate cheese sandwich or stirred through mash for a more grown-up take on bangers and mash.
Whether paired with cheeses, stirred into sauces…